Branding concept.

Branding concept for a craft beer company.

I came up with the concept of this branding based on the wolf of Norse mythology Fenrir. I wanted to keep the color scheme more cool toned so it felt more space like. A story beat with Fenrir is that their top jaw touched the heavens and their bottom jaw the earth. I wanted to include both of those elements within the logo itself which lead to the inclusion of mountains and stars.